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Post-purchase survey for Shopify

Customers know how they found you. Last-click doesn’t.

Ask buyers one question after checkout and see their answers next to Shopify’s own attribution. Find the podcasts, creators and word of mouth that show up as Direct.

Free for up to 100 responses a month. Works with any Shopify plan.

The same orders, counted two ways

Last-click only sees the final visit. When a customer heard about you on a podcast and typed your URL a week later, Shopify records Direct. CreditWhere puts both views side by side so you know which channels deserve more credit.

  • Survey answers
  • Shopify last-click
Orders by channel: survey answers and last-click
ChannelSurvey answersShopify last-click
Word of mouth390
TikTok3018
Podcast140
Influencer / creator130
Direct082
Example store, 30 days of answered orders.

How it works

  1. Add the block

    Place the survey on your Thank you and Order status pages from the checkout and accounts editor. No theme code.

  2. Customers answer one question

    “How did you hear about us?” in their checkout language, with an optional follow-up like which podcast.

  3. Compare with Shopify

    Each answer sits next to Shopify’s first and last visit for the same order, so the gaps are easy to spot.

Everything in one question

  • Two places to answer

    Shown on the Thank you page, and again on the Order status page if the customer skipped it.

  • Side-by-side attribution

    Survey answers, last-click and first-click by channel, plus a matrix of where they disagree.

  • Follow-up questions

    Ask which podcast or which creator, and read what customers wrote for “Other”.

  • Saved on the order

    Every answer is written to the order as a metafield, ready for Shopify reports and filters.

  • In their language

    Translate the question and answers. Customers see the version that matches their checkout.

  • CSV export

    Download answers with order totals, UTM parameters and both attribution channels.

Reports inside your Shopify admin

See which channels customers credit, where last-click agrees, and what they wrote in their own words.

Reports page: bar chart comparing survey answers with Shopify last-click for each channel
Survey answers vs. last-click by channel
Agreement matrix: rows are what customers said, columns are Shopify's last visit
Where customers and last-click agree

Simple pricing

Every plan has every feature. You only pay for more responses.

  • Free

    $0

    Up to 100 survey responses per month. All features included.

  • Pro

    $14.99/month

    Unlimited survey responses. All features included. Or $149 per year. 14-day free trial.

Billed through Shopify. Change or cancel your plan from the app at any time.

Private by design

CreditWhere stores the answer, the order and Shopify’s visit source. It never stores customer names, emails, phone numbers, addresses or IP addresses. Read the privacy policy.

Give credit where it’s due

Set up the survey in a few minutes and start seeing answers on your next order.

Get started free